ASHE Supply Coffee Co. is a local coffee shop located downtown Detroit, Michigan and is owned by its sister company, Eastern Market Brewing Co.
During my time here, I was the social media coordinator and content photographer. I also developed email marketing, and strategic social media campaigns.
Strategized, planned, and executed a social media marketing plan which consistently proved to be successful through monthly engagement rates (6-8% vs. 3% industry average).
*All images were shot and edited by me.
#CaninesInCostumes was a social media campaign I created that launched during the month of October 2020. The goal was to increase foot traffic in-store by offering 20% off any crafted coffee beverage if customers dressed their pups in Halloween costumes.
We saw a 47% increase in foot traffic, which increased sales and customer engagement. The proceeds were donated to a local rescue center to help other dogs in need, and we were able to share user-generated content!