Based in Tokyo, Japan
Flip Productions is a creative marketing company that specializes in event management and Tokyo night life. During the summer of 2019, I lived in Tokyo, Japan and worked as a creative marketing intern for the brand.
I had the opportunity to showcase the brand by conceptualizing and executing a fresh brand identity + design, creating promotional materials, assisting with social app development (UX), character illustration, photography, published writing and more.
GETTING TO KNOW THE AUDIENCE
Millenial. Inspired. International.
Developed by a team of local and international people who explore the city scene, uncovering which places offer the most authentic experiences.
BRAND STYLE & VOICE
The Flip Guide is meant to be modern, inviting, and enticing. We want our users to feel excited about their surroundings in Tokyo, whether they be local or international visitors.
Functioning as an informative, organizational, and customizable app, The Flip Guide is designed to curate nightlife experiences that are specific to the user.
We want our users to take control of their surroundings, create lists of places they want to go, and save their favorite places.
A lively interface to engage users and help them organize the many venues created by the Flip Guide team.
Summer Sensation [2019] is a beach party located in Tokyo, hosted by Flip Productions.
I created a beach layout map for guests to view, making it fun and colorful, while accurately presenting a guide that will help them get to where they need to be!
All illustrations were done from scratch using Adobe Illustrator.
This GIF was used to promote the event on all social channels (Twitter, Instagram, Facebook). The changing pops of color make this visually appealing to catch viewers attention as they scroll. It’s a very eye-catching piece.