Cloud Coffee Company is a self-created brand with the vision of creativity in mind. Located in Manhattan, New York, the brand is meant to be modern with an artistic touch that promotes the idea of creativity, community and self-expression.
The Brewing Up Creativity campaign focuses on the importance of supporting local artists and the impact it has on communities, as well as increasing overall awareness of this topic.
Since the beginning of its establishment, Cloud Coffee has made a difference by pursuing values that the brand feels are important including: [local artists], supporting the community and its growth, driving tourism, inspiring minds and creating culture.
These next designs were created for a fictional event that was planned with the idea of local artists in mind. The goal was to rebrand Cloud Coffee Co. and create something visually appealing to increase brand recognition and the importance of local support.
This mobile app will be designed and developed by a special UX/UI team to give the consumer the best unique experience possible.
The goal of this is to create a more engaging community, especially since digital technology is continuously growing.
Available functions would include :
• Event information
• Search feature with local artists in the area
• Allows artists to share their work and allows users to search specifically what they are looking for
• Users can put in requests/commissions